Online presence management
Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Your business has a online presence in the form of a single website or multiple ones. Potentially it has social media presence and perhaps apps as well. Whether the company has a singular online offering or multiple ones, the big question is whether the company’s online presence is effective or not?